Superdrug’s in-store glossy magazine, The Edit whose target audience of women aged 35-60 represent a large section of the beauty consumer - this demographic was reflected in the cover stars selected. Whether discussing motherhood, the menopause, body politics or the importance of a healthy mindset, these women have something to say.
Highly respected beauty writers contribute to the content sharing expert advice, featuring the best of Superdrug products on offer. As well as the printed issue, digital assets including social posts and videos were created - both editorial and commercial - for regular Instagram, You tube and eCRM content.