Art Director on Superdrug’s in-store magazine The Edit, specifically speaking to an older female audience, celebrating beauty at any age, empowering women who may have previously felt unreflected in campaigns and the media and beauty industry in general.
The role producing digital content across all social platforms alongside a bi-monthly glossy editorial magazine, creating mood boards, conceptualising and realising campaigns, art directing both still life and model beauty shoots and designing impactful editorial layouts.
Eras beauty strory to show same trend worn by two different eras. This aligned with Superdrug’s instore campaign