Art Director on Superdrug’s in-store magazine The Edit, specifically speaking to an older female audience, celebrating beauty at any age, empowering women who may have previously felt unreflected in campaigns and the media and beauty industry in general.
The role producing digital content across all social platforms alongside a bi-monthly glossy editorial magazine, creating mood boards, conceptualising and realising campaigns, art directing both still life and model beauty shoots and designing impactful editorial layouts.
Beauty content for Superdrug’s The Edit
Eras spring beauty story to show same trend worn by two different eras. This aligned with Superdrug’s in-store campaign
Eras beauty strory to show same trend worn by two different eras. This aligned with Superdrug’s instore campaign
Christmas beauty story campaign across print and digital, showcasing 3 looks and the products to achieve them
Editorial magazine layout
Makeup and Beauty products I would let my teenage daughter wear on repeat! - The Superdrug Edit series for Youtube instagram and Shorts
Beauty story to run alongside the Super Swaps ‘dupes’ social campaign, highlighting Superdrug’s own brand alternatives to luxury products. Models were selected to represent a cross section of ages and relevant products.
Super swaps social content
Beauty collage I created for The Edit party hacks editorial story
Beauty collage I created for The Edit regional beauty editorial story