Design and art direction for editorial and advertising
Your Guide to Curls, Coils & Waves with Superdrug's Hair Ambassador Ateh Jewel - The Superdrug Edit. Content was multichannel; focusing on presence including store POS, print, website, and and social platforms including You Tube and Instagram channels. Full creative direction included set design.
Partnership with Balance magazine to create content for their Dyson Hot + Cool Purifier campaign. Art direction on location, to produce and design branded editorial content in the magazine and video content. The images were then used as POS artwork visuals in stores world-wide.
Art direction for Re+CBD, hero products campaign. To showcase the ingredients contained in their CBD shot drinks, I was responsible for props sourcing, styling, art direction through to animation and typography design. I also styled and directed lifestyle shots for promotional use, and created a stop motion Christmas campaign animation.