Design and art direction for print and digital editorial and advertising content
Your Guide to Curls, Coils & Waves with Superdrug's Hair Ambassador Ateh Jewel - The Superdrug Edit. Content was multichannel; focusing on presence including store POS, print, website, and and social platforms including You Tube and Instagram channels. Full creative direction included set design.
How to embrace your natural hair! Superdrug-appointed ambassador Ateh Jewel was the cover star of the Autumn issue of The Edit magazine and still and video content was created to launch the campaign, driving direct purchases through edited picks and expert-led recommendations (from Ateh and stylist Kieron Lavine). Ateh also connects with the audience by sharing her personal hair experience and journey and her twin daughters Ola and Adana talk about loving their hair too.
Partnership with Balance magazine to create content for their Dyson Hot + Cool Purifier campaign. Art direction on location, to produce and design branded editorial content in the magazine and video content. The images were then used as POS artwork visuals in stores world-wide.
As well as featuring in print advertorials, the campaign photography was used for visual merchandising worldwide.
Air quality animation commissioned for social platforms
Art direction for Re+CBD, hero products campaign. To showcase each individual ingredients contained in their CBD shot drinks, I was responsible for props sourcing, styling, art direction through to animation and typography design. I also styled and directed lifestyle shots for promotional use, and created a stop motion Christmas campaign animation.
Fun stop motion animation, art direction and prop styling
Still life art direction and styling
If Superdrug did vacays… Summer beauty story content for print and digital channels and website POS. I wanted to create an entire world the audience is invited into - the inspiration referenced if Wes Anderson holidayed with Barbie. Fun, pink, but also product-led
Christmas The Gift of Beauty content for print and social; creative direction across entire output, from casting models, editorial and animation layouts and props styling/set design.
Christmas story featured Superdrug beauty products and gift suggestions